A designer who enjoys turning complex business challenges into products people actually want to use.
I'm Mariana Capilla, a Product Designer with a background in Graphic Design and UX Research, currently leading digital product initiatives in fintech. I help organizations connect business goals with human needs to create intuitive, scalable and meaningful experiences.
I believe great design is not about making things look good, but about solving the right problems and creating value for both users and businesses.
My Story
Graphic Design
I started my career in graphic design, where I built a strong foundation in visual communication, branding and composition
UX Research
Curiosity led me to understand people deeper. I learned that research is the key to creating solutions that are relevant and impactful.
Product Design
I discovered my passion for digital products, connecting research and strategy to craft seamless experiences that solve real problems.
Leading products
Stepped into leadership responsibilities by aligning stakeholders, driving product decisions, and shaping scalable design processes.
Business before pixels
Every decision should support a measurable business objective
Research reduces risk
Understanding users early prevents costly assumptions later
Simple is scalable
Great products remove friction instead of adding features
Design is a team sport
The best solutions emerge diverse perspectives collaborate
Systems create consistency
Scalable experiences are built with reusable patterns and components
What I bring
Business & Strategy
- Product strategy & roadmap
- Opportunity discovery
- Market & competitive analysis
- Prioritization & planning
- Stakeholder alignment
Design Experience
- UX research & validation
- Information architecture
- Interaction design
- Prototyping & testing
- Design systems
- Cross-functional collaboration
